Social media management
Four local businesses and a podcast · Facebook, Instagram, TikTok, YouTube
I handle social media for Roma Pizza, Threading & Waxing Experts Studio, Trishield Insurance Agency, KRS Business Group, and the Sankalpa podcast (see all accounts). I plan and schedule content, publish across platforms, and use Insights to decide what to post more of.
5
brands on Facebook, Instagram, and TikTok
57.6K
views on two Facebook Pages in 90 days
80%+
of views from people who don't follow the Page yet
3 wks
of posts scheduled ahead, twice a day
What I do
- PlanA content calendar for each brand, built around what its audience responds to.
- PublishPhotos, short-form video (Reels), and link posts, adapted for each platform.
- SchedulePosts queued in Meta Business Suite's planner, twice a day, weeks ahead.
- MeasureViews, reach beyond followers, and watch time in Insights, then adjust the mix.
Results
Most views come from people who don't follow the Page yet, so the content is reaching new audiences, not only existing customers.
Share of views from non-followers
Facebook Pages, percent of all views
Show as a table
| Page | Period | Views | From non-followers |
|---|---|---|---|
| Podcast (Sankalpa) | Sep 16–29, 2026 | 3,049 | 91.1% |
| Roma Pizza | Jul 2 – Sep 29, 2026 | 53,028 | 83.4% |
| Threading & Waxing Experts | Jul 2 – Sep 29, 2026 | 4,592 | 81.9% |
Each audience responds to a different kind of post, so each brand gets its own content mix rather than one plan copied across all of them.
What drives views, by content type
Facebook Pages, percent of all views
- Reel
- Photo
- Link
- Other
Other combines multi-photo, text, and other post types. Hover or tap a segment for the exact share.
Show as a table
| Page | Reel | Photo | Link | Other |
|---|---|---|---|---|
| Podcast (Sankalpa) | 83.9% | 16.1% | – | – |
| Roma Pizza | 24.8% | 62.5% | 11.4% | 1.3% |
| Threading & Waxing Experts | 38.2% | 17.9% | 42.5% | 1.5% |
What the numbers told me
- Podcast: short video carries it. Reels brought 84% of views, and the best post reached 1,906 views, so short clips are the priority.
- Roma Pizza: food photos do the work, with 63% of views. It was also the biggest audience: 53,028 views and over 20 hours of watch time in 90 days.
- Threading & Waxing Experts: link posts and Reels split the views almost evenly, so both stay in the mix.
Accounts I manage
Sankalpa podcast
Sankalpa: Thrive With Purpose ↗ is a new Nepali-English podcast hosted by business owner Prem Thapa, telling stories of purpose and progress (wealth, wellness, and wisdom). I run its YouTube channel and its Facebook, Instagram, and TikTok accounts.
Tools
Meta Business Suite (planner and Insights), Facebook, Instagram, TikTok, YouTube Studio.